San Diego, CA, March 22, 2010-
Johnson Outdoors, Inc. is proud to officially introduce SUBGEAR brand dive equipment to the United States diving community. SUBGEAR is a completely new brand to the American marketplace, but has enjoyed great success in Europe for many years as SEEMANN SUB. SEEMANN was founded in Germany in 1979 and is well known for quality, feature-rich dive equipment at reasonable prices. Johnson Outdoors acquired SEEMANN SUB in 2007, expanded sales throughout Europe in 2008, and re-branded as SUBGEAR in late 2009 for Global expansion. SUBGEAR delivers a product line well-equipped with innovative styling and quality engineering. According to Joe Stella, Group Vice President at Johnson Outdoors Diving, "by leveraging our research and development expertise along with our contract manufacturing competences we have delivered a solid mix of mid-priced quality products for value conscious divers."
Experience the Difference.
About Johnson Outdoors, Inc.:
JOHNSON OUTDOORS is a leading global outdoor recreation company that turns ideas into adventure with innovative, top-quality products. The company designs, manufactures and markets a portfolio of winning, consumer-preferred brands across four categories: Watercraft, Marine Electronics, Diving and Outdoor Equipment. Johnson Outdoors' familiar brands include, among others: Old Town® canoes and kayaks; Ocean Kayak™ and Necky® kayaks; Carlisle® and Lendal® paddles; and Extrasport® paddling accessories; Minn Kota® motors; Cannon® downriggers; Humminbird® fishfinders; Geonav® marine electronics; SCUBAPRO® and UWATEC® dive equipment; Silva® compasses; Tech4O® digital instruments; and Eureka!® tents.
Visit Johnson Outdoors at http://www.johnsonoutdoors.com